Nitto is proud to be the title partner for the Nitto ATP Finals, the season-ending finale of the ATP Tour. This exciting event will feature the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the year.
Nitto prides itself in finding innovative ideas, and is excited to support an event that shares its passion for taking on challenges. Nitto believes that athletics are like its business strategy – both aim for the top their field.
Nitto will continue to make strides as a global company through the sponsorship of the “Nitto ATP Finals” and continually challenge to inspire the world and create new value. Global growth helps create innovation with customers around the world.
During the tournament, we will be conducting sustainability efforts on various occasions.
Nitto has been a year-round Gold Partner and the official Athletic Tape Partner of the ATP Tour since 2021. We are providing our athletic taping products to the ATP Medical Team to support many tennis players throughout the season.
At Nitto ATP Finals, Nitto conducts CSR activities to support all children who are challenging for the future. Nitto invites the children and their families who are confronting illness, and hospital staff to watch the game. In addition, we cooperate in activities of organizations that support children around the world through initiatives by Nitto Group employees and fundraising activities at the sponsor booths.
NEW
In collaboration with the City of Turin and the Nitto ATP Finals, Nitto has launched the "Nitto ATP Finals Torino Green Project."This initiative is comprised of a range of sustainable measures and actions aimed to support environmental sustainability in Turin, the host city of the tournament. As a part of this initiative, Nitto will be holding a charity auction, and also selling a limited edition STALOGY notebook(from Nitoms, a Nitto group company) at the fan village of the venue, and we will donate part of the sales’revenues to the City of Turin.
For more information, please access here.
For more information, please access here.
On-site Report
Latest report of Nitto ATP Finals 2023 in Turin
Nitto supported Turin's pediatric cancer patient support group Casa UGI through the mascot kid program at the Nitto ATP Finals. We hope the special experience of escorting the players to the court will be one they remember for years to come.
Nitto invited to the Nitto ATP Finals children from Casa UGI and their families. Casa UGI is an organization that supports children fighting cancer. Kids and families enjoyed watching live matches and the Nitto's premium hospitality.
At the Nitto booth in the Nitto ATP Finals venue, we had a reaction training game where you hit and catch the lighting CO2 button!
The city of Turin was decorated all over with images of the Nitto ATP Finals!
In the fan village, the Nitto-colored smart recycling bins were playing an active role. The recycling bins automatically compresses the garbage accumulated inside, using stored electricity which is generated by solar panels.
