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Thoughts for Sponsorship

Nitto is proud to be the title partner for the Nitto ATP Finals, the season-ending finale of the ATP Tour. This exciting event will feature the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the year.

Nitto prides itself in finding innovative ideas, and is excited to support an event that shares its passion for taking on challenges. Nitto believes that athletics are like its business strategy – both aim for the top their field.

Nitto will continue to make strides as a global company through the sponsorship of the “Nitto ATP Finals” and continually challenge to inspire the world and create new value. Global growth helps create innovation with customers around the world.

Sustainable partnership activities

Activities to support the safety
and health of tennis players

Nitto has been a year-round Gold Partner and the official Athletic Tape Partner of the ATP Tour since 2021. We are providing our athletic taping products to the ATP Medical Team to support many tennis players throughout the season.

Nitto is a year-round Gold Partner
and the official Athletic Tape Partner
of the ATP Tour.

Nitto ATP Finals Original Mask

COVID-19 Prevention (Mask Donation)

During the 2020 event, Nitto donated 12,000 face masks to ATP to support safe tournament operations in order to help prevent the spread of COVID-19.

Charity through the Nitto ATP Finals

At Nitto ATP Finals, Nitto conducts CSR activities to support all children who are challenging for the future. Nitto invites the children and their families who are confronting illness, and hospital staff to watch the game. In addition, we cooperate in activities of organizations that support children around the world through initiatives by Nitto Group employees and fundraising activities at the sponsor booths.

Fan Experience


Nitto sets up sponsor booths at the tournament so attendees can experience Nitto’s innovations.
Tennis fans enjoy learning about Nitto at the booths and creating memories of the Nitto ATP Finals.