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Press Release 2021

2021/Jul/05

RAYCREA, the new light control technology

Nitto to participate in Milan Design Week 2021 for the first time

Nitto to participate in Milan Design Week 2021 for the first time

Nitto Denko Corporation (Headquarters: Osaka, Japan; President, CEO & COO: Hideo Takasaki; “Nitto”, hereafter) will participate in Milan Design Week, the world’s largest furniture and design event, for the first time, presenting its new technology, RAYCREA, from September 5 to 10, 2021.

Nitto continues to create value for its customers by developing new ideas under its brand slogan, “Innovation for Customers”. During these ever-changing times, RAYCREA was developed as a light control technology, enabling new forms of light expression, which have the power to create new excitement and surprise. When applied to a glass or acrylic panel, a transparent RAYCREA film guides the light from the source, making the surface glow. Capturing light and color on its surface, RAYCREA opens up new possibilities for surface lighting and will be presented for the first time at Milan Design Week.
Through three areas, “Play with Light”,” Light is Material” and “Light in Architecture”, the “Search for Light” exhibition introduces the expressions and possibilities of RAYCREA. This exhibition, produced with creation partner Kaoru Mende, is bound to inspire both your imagination and creativity.

Exhibition Outline

Title: Search for Light
Dates: 5 – 10 September 2021
Venue: Via Tortona 32, Milan
Organizer: Nitto
Creation Partner: Kaoru Mende/Lighting Planners Associates
Technical Director: Yutaka Endo/Luftzug
Art Director: Takuma Hayashi / Hayashi Takuma Design Office
Space construction: Rieko Ito/ IXI Co.,Ltd. / IXI s. r. l.
Editor :Yoshinao Yamada

For further information, please visit http://www.nitto.com/raycrea/en/

Kaoru Mende / Creation Partners 

Architectural lighting designer. Born in Tokyo in 1950. Mende earned a master’s degree from Tokyo University of the Arts. In 1990, he founded Lighting Planners Associates Inc. The scope of his design and planning activities ranges widely, from residential and architectural to urban and environmental. While he is also the acting chief of the Lighting Detectives, a citizens’ group that specializes in the study of the culture of lighting, he has been involved in several projects, such as the Tokyo International Forum, JR Kyoto Station, Sendai Mediatheque, Roppongi Hills and China Central Television Headquarters. Additionally, Mende has received many awards, including the International Association of Lighting Designers (IALD) Radiance Award, Japan Lighting Award, Japan Culture Design Award and Mainichi Design Award.

About Nitto (Nitto Denko Corporation)

Nitto is a Japanese manufacturer of high-performance materials. Globally, they provide a wide range of products, such as polarizing film, indispensable for displays of smartphones and TVs, industrial adhesive tape, automobile parts and medical supplies. Remaining faithful to the brand slogan, “Innovation for Customers,” Nitto continues to contribute to a better society and environment through its innovative products and services, and delivers technologies that shapes the future. For further information, please visit Nitto’s official website.

Contact Us

For any inquiries about this press release.

Brand Strategy Dept.
Nitto Denko Corporation

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