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The Nitto Group’s Corporate Philosophy is comprised of three elements: our corporate Mission, the Vision which aligns our way of thinking in attaining our Mission, and the Nitto Way, which includes our Values, Attitudes and Mindset, and Code of Conduct.
We at Nitto Group hope to retain an attitude of relentlessly pursuing products, systems, and ideas that customers would find valuable.
Our Mission is to deliver safety, prosperity, comfort, and affluence not only to customers whom we contact directly but also to every stakeholder.
In order to achieve our Mission, ‘Contribute to customers’ value creation with innovative ideas’ as one team, all Nitto employees around the world must hold the same vision, or outlook. We have set this vision as ‘Creating Wonders.’ Each and every employee will challenge themselves to wonder and inspire the world; in other words, we will endeavor to create wonders in our everyday work. Together, they will generate the power to change the world in many different domains.
In order to achieve our Mission, ‘Contribute to customers’ value creation with innovative ideas,’ and our Vision, ‘Creating Wonders,’ ‘The Nitto Way’ indicates the Values, Attitudes and Mindset, and Code of Conduct that every Nitto employee should follow. These principles and ideologies have shaped our 100 years of history and have been passed on from generation to generation.
*About our brand slogan, “Innovation for Customers”
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