The Nitto Group will continue to enhance its corporate value with ESG (Environmental, Social, and Corporate Governance) at the core of our management aiming to realize a sustainable environment and society. Based on this policy, as part of our partnership with the Nitto ATP Finals, we engaged in the following CSR activities to contribute to a better society by supporting a brighter future for children around the world.
Continuing on from last year, Nitto cooperated with the childhood cancer support group U.G.I. (Unione Genitori Italiani) ODV based in Turin to invite children and their families to watch the Nitto ATP Finals.
We also provided the opportunity for the children to serve as Mascot Kids, escorting players on the center court before the match. We were able to provide many children with precious and memorable experiences at this special event. We received positive comments and smiles, such as "Nervous, but very excited!" and "It was a great experience getting to talk with the world top athletes!"
Nitto ran a fundraising initiative during the Nitto ATP Finals, when funds had been collected to be donated to UNICEF, with the aim to provide immediate assistance to children affected by natural disasters such as unexpected earthquake, tsunami, flood, etc.
With employee donations and the company’s gift matching program, Nitto was able to donate approximately 1,870,000 JPY to the cause through this internal event.
The Nitto ATP Finals is the capstone event of the men’s professional tennis season, where the world’s best 8 singles players and best 8 doubles teams compete for the final championship titles of the season. Players compete for PIF ATP Ranking points throughout the season in a bid to earn one of the eight coveted berths. The tournament is played using a round-robin format: each participant plays three matches as they compete for a berth in the knockout semi-finals and beyond. This tournament has a rich history as it was held in several of the world’s biggest cities, with the first edition held in Tokyo in 1970. From the year 2000, the ATP Finals has been held in Lisbon, Sidney, Shanghai and London, while 2021 marked its first year in Turin, Italy.
For more information, please visit the official Nitto ATP Finals website (www.NittoATPFinals.com) or Nitto’s dedicated ATP website (https://www.nitto.com/jp/en/NittoATPFinals/).
U.G.I. (Unione Genitori Italiani) ODV is a charity in Turin, Italy founded by families of children affected by childhood cancer. It is an organization which supports childhood cancer treatment, improvement of patients’ quality of life, and provides necessary support after complete recovery.
For more information, please visit U.G.I. ODV’s official website: https://www.ugi-torino.it/
UNICEF is an organization of the United Nations responsible for protecting the rights of children worldwide and promoting their healthy growth. Across more than 190 countries and territories, the organization cooperates with numerous partners to reach out to the most disadvantaged children. It works to build a better world for every child, everywhere.
For more information, please visit UNICEF’s official website: https://www.unicef.org/
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