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Nitto’s CSR Efforts through Nitto ATP Finals Sponsorship Activities

As part of our partnership with the Nitto ATP Finals - the capstone event of the ATP Tour, which was held in Turin, Italy, Nov. 12th through 19th, 2023 - Nitto Denko Corporation (Headquarters: Osaka; President, CEO & COO: Hideo Takasaki; “Nitto”, hereafter) in collaboration with U.G.I ODV (a childhood cancer support group based in Turin) invited children and their families from the city of Turin to watch the tennis matches at the Nitto ATP Finals.
Nitto also organized several internal fundraising events collecting group employee donations during the tournament and has donated a total of approximately 1,870,000 JPY for the United Nations Children's Fund (“UNICEF,” hereafter).

The Nitto Group will continue to enhance its corporate value with ESG (Environmental, Social, and Corporate Governance) at the core of our management aiming to realize a sustainable environment and society. Based on this policy, as part of our partnership with the Nitto ATP Finals, we engaged in the following CSR activities to contribute to a better society by supporting a brighter future for children around the world.

■ Invitations to the Nitto ATP Finals and Mascot Kids Opportunity Extended to Children through Childhood Cancer Support Group, U.G.I. ODV.

Continuing on from last year, Nitto cooperated with the childhood cancer support group U.G.I. (Unione Genitori Italiani) ODV based in Turin to invite children and their families to watch the Nitto ATP Finals.
We also provided the opportunity for the children to serve as Mascot Kids, escorting players on the center court before the match. We were able to provide many children with precious and memorable experiences at this special event. We received positive comments and smiles, such as "Nervous, but very excited!" and "It was a great experience getting to talk with the world top athletes!"

Mascot Kids
Mascot Kids
Invitee challenging in making its own polarizer kaleidoscope
Invitee challenging in making its own polarizer kaleidoscope
Children invited to watch the matches
Children invited to watch the matches

■ Donations to UNICEF’s emergency fund for natural disasters

Nitto ran a fundraising initiative during the Nitto ATP Finals, when funds had been collected to be donated to UNICEF, with the aim to provide immediate assistance to children affected by natural disasters such as unexpected earthquake, tsunami, flood, etc.
With employee donations and the company’s gift matching program, Nitto was able to donate approximately 1,870,000 JPY to the cause through this internal event.

About the Nitto ATP Finals

The Nitto ATP Finals is the capstone event of the men’s professional tennis season, where the world’s best 8 singles players and best 8 doubles teams compete for the final championship titles of the season. Players compete for PIF ATP Ranking points throughout the season in a bid to earn one of the eight coveted berths. The tournament is played using a round-robin format: each participant plays three matches as they compete for a berth in the knockout semi-finals and beyond. This tournament has a rich history as it was held in several of the world’s biggest cities, with the first edition held in Tokyo in 1970. From the year 2000, the ATP Finals has been held in Lisbon, Sidney, Shanghai and London, while 2021 marked its first year in Turin, Italy.

For more information, please visit the official Nitto ATP Finals website (www.NittoATPFinals.com) or Nitto’s dedicated ATP website (https://www.nitto.com/jp/en/NittoATPFinals/).

About U.G.I. ODV

U.G.I. (Unione Genitori Italiani) ODV is a charity in Turin, Italy founded by families of children affected by childhood cancer. It is an organization which supports childhood cancer treatment, improvement of patients’ quality of life, and provides necessary support after complete recovery.
For more information, please visit U.G.I. ODV’s official website: https://www.ugi-torino.it/

About UNICEF

UNICEF is an organization of the United Nations responsible for protecting the rights of children worldwide and promoting their healthy growth. Across more than 190 countries and territories, the organization cooperates with numerous partners to reach out to the most disadvantaged children. It works to build a better world for every child, everywhere.
For more information, please visit UNICEF’s official website: https://www.unicef.org/

Contact Us

For any inquiries about this press release.

Nitto is present in 14 countries in the EMEA region. Find your local contact details here.

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